Well looking at the positive side, Sony is going to be making a lot of money for doing this but also, this means that 360 users are going to have to buy ANOTHER 360 just to have a Blu-ray player and it will also be about $200 more expensive...
Now if I was a 360 fan I'd feel like Microsoft is screwing me over by making me buy more and more stuff (not to mention the shitty hardware), when I could of bought a PS3 and had it all

.
BTW if you read that article and not just copy and pasted Abe you would see that it's not just Sony that owns Blu-ray but also 8 more companies.